the team the team

Welcome to our Circle!

Why are we here?

We love getting people excited for brands through any relevant ways that would connect them to people’s minds and hearts.

With that in mind, we are looking to build a culture that goes beyond individual talent, and focuses on collaboration to create the best culturally transmitted ideas.

This is our Why, and this is who we are.

Andreea Sandu
Andreea Sandu

Andreea Sandu
Managing Partner

20+ years in brand communication, go-to-market & growth strategy for diverse categories: Retail – Lifestyle – Luxury – CPG – Spirits – Automotive – Financial Services – Beauty – NGO – FMCG.

A marketer who uses purposeful strategy, bold creativity and data analytics to build salient brands that become part of the cultural conversation.

With twenty years of experience across multiple industries, brands, agencies and start up cultures, Andreea has a wide range of marketing experience and a proven track record of balancing intelligence and creative magic to build commercially effective campaigns for both Romanian and international brands.

Andreea previously served as Client Service Director at Graffiti BBDO and prior to that she was the Chief Growth Officer at McCann Erickson Bucharest. Now she’s available for clients that want to change the game in their sector using breakthrough and innovative ways.

She worked with some of the best Consumer and B2B companies in the world, such as Albalact, Auchan, Dacia, OMV Petrom, Red Bull, Bancpost, Mars, Pedigree, DEDEMAN, MasterCard, Bayer, Procter & Gamble, Henkel, BRD, PepsiCo, Cadbury (Kandia Excelent), Bayer, Romtelecom (Deutsche Telekom), KISS FM, Eurolife, FASHIONDAYS, Fundatia REACT, Ursus Breweries, Zarea, Wrigley, Bunge, Zi De Bine, UNICEF, Worldvision.

Her work received awards in shows like Golden Drum or Effie Romania with campaigns for Romtelecom, Renault Dacia or Auchan.

Creative Partners
Creative Partners

Sebastian Olar & Rezi Arpad
Creative Partners

Probably Romania’s most awarded creative team.

With 9 Cannes Lions, Grand Effies, New York Festival Gold, Clios, One Show, Eurobest & Golden Drum Grand Prix, IAA Excellence Awards, Facebook awards and others, we got ourselves a reputation for creating world-traveling ideas.

Prizes

Our campaigns have been featured in:

Creative Partners
Teodora Ana Maria Floricã
Teodora Ana Maria Floricã

Teodora Ana Maria Floricã
Copywriter

Advertiser by day, future anthropologist by night. Teodora got into the stage of advertising after graduating ADC*RO School where she won the *Best of Outdoor prize. She also gained know-how on strategy and digital tools at IAA School - Media Strategy.

She is currently studying at the Anthropology Master’s Program at SNSPA where she is trying to figure out why and how are people doing everything they’re doing.

She got to exercise her insights and knowledge on clients such as: Nestlé (Purina, Baby&Me), Albalact, Mogyi, Heinz, Dr. Oetker, Nordic Food, Bonduelle, PPD Aperol, Kandia, Heidi, Pepsi, Tchibo, Huawei, EON.

Andrei Popa
Andrei Popa

Andrei Popa
Art Director

Also known as Probably an illustrator, Andrei has been recognized by The One Club of Creativity as one of The Young Ones in 2020.

A self-taught visual communicator driven by curiosity, he worked on SAMSUNG, Glamour Magazine, Kiss FM, Cărturești and NESCAFÉ.

In 2017, while still an advertising student, he received the title of Laureat al Speranţei Academice at ARCUB. Since then, he works on concepts which he loves to vividly think and color.

Oana Preda
Oana Preda

Oana Preda
Account Director

With over 13 years of experience in marketing & comms and a relentless drive for more, Oana had the opportunity and pleasure to work on national and international campaigns for some of the most amazing clients and brands in FMCG (URSUS, PERONI, Albalact, Napolact, Corso, La Strada, Gerovital), Retail (Vivre, Fashion Days, Real), Banking & Insurance (Volksbank, Marfin Bank, Eurolife), Media (Kiss FM, Rock FM), NGO (WORLDVISION) & Shopper Marketing (Procter & Gamble).