Momentele simple sunt extraordinare

The ordinary is extra-ordinary

With the whole globe taking the full hit of the Covid pandemic, all of us were really re-evaluating what was important to us.

Suddenly, most of the status-related, recognition-seeking mentality became less important (like what car you are driving, or how many C-words your have on your business card) making place for the small, simple, everyday moments that look ordinary, but that actually make life extra-ordinary.

So we advised our client Eurolife, an insurance company, to step up and occupy this territory by encouraging people to live, assure and insure those simple moments in their lives.

This video campaign was made entirely on stock footage.