În vremea radioului
Love in the time of radio
With Romania entering the March Covid lockdown, the usual radio listening patterns were changing. But people still listened to the radio, just not in their cars, as usual, but in their homes. So with radio historically being a morale lifting companion, Kiss FM, Magic FM and Rock FM, 3 of the most famous & loved radio stations in Romania decided to air a campaign that acted as an ode to the new ways of listening to the radio, inviting people not to lose their spirits.
By reinventing one of Romania’s most beloved love songs with the help of our most beloved artists who re-wrote the lyrics so they speak about the pandemic home activities that bring us joy and that can be done while listening to the radio.