The La Strada launched a new product: ice cream on a stick.

This event unlocked a new consumption context: people can enjoy La Strada on the street, while discovering the city.

To illustrate the idea of “​​conquering” the street and the city through the lens of the product, we created a spot-tribute for the famous scene of Monica Bellucci from the movie Malena, made with the help of the gorgeous Romanian actress, Madalina Belariu.