Sometimes, just being in the right medium is the whole idea.

Corso, the Romanian ice-cream leader that targets mostly teens, has been doing “crazy” stuff since forever: dances, songs, pranks, challenges.

It looked to us as if Tik-Tok could was a platform created by them. And they were not there.

So we took them there, put them in the hands of the coolest, most followed content creators and launched a series challenges that people could replicate at home, with their own icecreams, thus reaching millions.