OK, we already know by now that 2020 was not our greatest year. So how can Kiss FM, Romania’s largest radio station, keep talking about optimism and positive thinking- the positioning that they’ve been holding for years?
Introducing:
2020 reasons to be joyful in a year with a LOT of reasons to not be so.
Rewrite 2020!
The campaign is a constant call to action to our audience of millions to talk about the little things that make them smile every day, so that by the end of the year we can gather 2020 of them and balance the scales.
Together with 10 illustrators, we captured the most underestimated joys of the week proposed by the audience. To not only rewrite the year 2020, but to also put an image on it.
