This campaign advertises love. About how parents can materialize their love for their children through practical manifestations. About decisions we have to make in time for our whole life to be good.

We are the number one in Europe in terms of HPV infection and the incidence of diseases caused by this virus, especially cervical cancer. Together with MSD, we created the "Signs of Love" campaign, which talks about the HPV vaccine as a clear proof of love from parent to child and, most importantly, as a way to protect it for life.