De ziua ta ajută un om să se ridice
On your birthday, help someone get up
Using a famous Romanian happy-birthday song that revolves around the catchphrase “get up, get up, get up!”, we asked some of Romania’s most famous artists to re-record the song and address the encouraging phrase to those in need: victims of domestic abuse, children in poverty, institutionalised elderly and so on; and in doing so - encouraging the viewer to help someone get up by donating on their birthday.
The project’s visual identity was done by Circles, too.
The video campaign was done in collaboration with:
Video production team - StaySharp Film
Director - Andrei Mindru