Biosil’s hero product is the collagen-activator pills that are used to strengthen one’s hair, nails and joints & beautify the skin. In the TVC, our idea was to represent the idea of ​​beauty, challenging the industry approach who usually shows only the "beautiful girl model".

The TVC tells the story of two women, two kinds of beauty, the one who is in front of the camera and the other who is just behind it. Beauty lies beneath every kind of woman.